Ari Dein + The Coveteur's Russian Road Trip

In an effort to promote Ari Dein as a global brand, Arielle teamed up with The Coveteur and W Hotels Worldwide to visit th...





In an effort to promote Ari Dein as a global brand, Arielle teamed up with The Coveteur and W Hotels Worldwide to visit their faberge-modeled hotel property in St. Petersburg, Russia during Aurora Fashion Week.  After sightseeing folkloric arts and culture and sampling a bit of local fare (the "blini" are wonderful!), The Coveteur followed Arielle as she scouted potential luxury retailers Tsum, Babochka, and Wild Orchid, and met up with Buro 24/7's founder Mira Duma: style icon and digital marketing guru.  This inspiration trip fueled the creativity behind the Ari Dein Spring 2014 Collection.

Seen above, Arielle with Masha of Harper's Bazaar Russia in St. Petersberg.  Both are wearing Ari Dein.  Shot by Jake Rosenberg for The Coveteur.  For more snapshots and video footage from Arielle's inspiration trip, click here to read the full story on The Coveteur.








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